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  • Torsten Raak

We love a good partnership!

The International Festival of Brand Experience was held in Dortmund, Germany on January 14th, featuring the biggest and brightest from the field of brand experience & event management from Germany and neighbouring countries.


I was very happy to see our friends at satis&fy win the award in the category "Best Craft"

for their amazing installation "IQOS World" at Milan Design Week, designed by renowned British sculptor Alex Chinnek. As CEO Nico Ubenauf put it, they "defied gravity"...



If you have spent any time on our website, it has become apparent to you, that we're all about partnerships. And the relationship with satis&fy is such a wonderful partnership. We have collaborated in many cities in Europe and are still particularly happy about our joint project in Munich, at the rebranding of Siemens Enterprise Communications to Unify. This one is from many years ago and it still holds a special place in all our hearts!


I can't recall a project where we didn't partner with another company in some way, shape or form, whether that's Creative Technology from London & Hong Kong, Kontrapunkt from Hamburg, Event Marketing Partners from New Jersey, Business & Nature from Munich, Riviera Event Technical Services from Monaco, or AMP Visual TV from Paris, just to name a few. We are looking forward to many more successful projects with you!


The Harvard Business Review published an article in 1994, which still holds true to this very day. The author writes: "Alliances between companies, whether they are from different parts of the world or different ends of the supply chain, are a fact of life in business today.

Some alliances are no more than fleeting encounters, lasting only as long as it takes one partner to establish a beachhead in a new market. Others are the prelude to a full merger of two or more companies’ technologies and capabilities. Whatever the duration and objectives of business alliances, being a good partner has become a key corporate asset. I call it a company’s collaborative advantage. In the global economy, a well-developed ability to create and sustain fruitful collaborations gives companies a significant competitive leg up."


Congratulations again to Nico & team and all the other winners of the 2020 Brand-Ex awards!

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