SIEMENS ENTERPRISE COMMUNICATIONS REBRANDS ITSELF TO UNIFY.
el-j was instrumental in one of the largest corporate rebrands of the last ten years. Siemens Enterprise Communications completely re-invented itself and came to el-j for an integrated communication strategy. Set between two simultaneous events in New York City and Munich, Germany - connected via satellite - the new company "Unify" was born and the news broadcast to customers, partners, employees and everyone else who tuned into the live stream.
The broadcast was so successful that it become the #1 trending topic on Twitter for a few hours.
The project won Gold (Category: Best Corporate Rebrand) in the 2014 Transform Awards, and Bronze in the category for "Best Rebrand of a Digital Property."
I have been part of many massive projects in my career, but I have never experienced anything like this. What el-j has enabled us to do, how they have helped us to communicate this re-positioning of the company, is second to none. Thank you!
- Hamid Akhavan, CEO