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  • Ed Baldi

We don't have time for rehearsals!

... is one of the most dangerous things one can ever say in the lead up to an event.


Rehearsals are a part of a production. They give the speakers and executives the opportunity to learn their lines, refine their movements and find the emotional truth of the show. The stage manager guides them during rehearsals, ensuring that they and the technical aspects of the production (lights, sound, sets) mesh together into a unified and consistent whole. Rehearsals for most corporate shows break down into three different types.


Blocking Rehearsal and Camera Blocking

The speakers start to shape the program scene by scene. Under the guidance of the stage manager and producer, they work out the general shape of the movements and begin to discover the emotional underpinnings of the message to be delivered. Blocking rehearsals usually take place with in street clothes, with general lighting and only a rudimentary set.


Technical Rehearsal

These rehearsals focus on the technical elements of the production, including lighting placement and cues, proper set changes and sound cues.


Dress Rehearsals

Dress rehearsals take place the day or the morning prior to the show. These rehearsals try to duplicate the actual on-stage "performance" of everyone on the agenda.



There are a bunch of myths about rehearsals, which I'd like to bust right here:


1. Practicing makes your event seem robotic

This is the most common myth about rehearsing. Preparedness doesn’t equate to a robotic occasion – it ensures attendees clearly understand your event aims and what value they enjoy from being there. On the contrary, ‘being natural’ means if something goes wrong you are unprepared to do anything in response but panic. This indecisiveness can tank your event faster than any mechanical failure or other issue. Just check out Michael Bay in the video below.




2. If you know what you want, you don’t need rehearsal

Your content has got people into the event space – it’s how you schedule and deliver the occasion that will keep them there. Rehearsing ensures the big pieces work first, allowing you to focus on tweaking the smaller event aspects, such as transitions or synced lighting, to increase engagement.


3. There isn’t enough time for rehearsing

If you want your event to succeed, you have to make time to run through it. Working with an external event management and production team can help you streamline your processes and identify areas you can improve before the curtain goes up.


Check out a few more examples of what can go wrong. From technical and structural issues to plain unpreparedness, and beyond:






At el-j we stress the importance of rehearsals and remind our clients that this must be scheduled and budgeted. Broadway-like precision happens as the result of meticulous rehearsals. From the nuances in stage direction to the integration of audio-visual technology. The dramatic peaks and valleys with corresponding lights and sounds are carefully crafted to bring an audience to an emotional journey with cathartic effect.


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