who we are

We deliver value to our partners by identifying the right team of skilled professionals to create engaging meetings and events with a strategic focus your company's story and business objectives.

john bettini


John began his technical career working in Broadway theatre and on theatrical tours and musical concerts. His credits include productions of Macbeth, Victor Victoria, The Who's Tommy, Jelly's Last Jam and A Doll's House.  He also worked on national tours with the Joffrey Ballet and Driving Miss Daisy.  Concerts for Michael Jackson, Arlo Guthrie, The Beach Boys, Huey Lewis and the News, Jackson Browne and Joan Baez round out John's "legit" theatre experiences. 

In the mid-1990s, John changed focus, bringing his theatrical skills and expertise to corporate industrial theatre. He has worked in cities around the world transforming ballrooms, convention centers, stadiums, museums and arenas into theatrical and broadcast environments.  His clients include The Coca-Cola Company, The Ritz Carlton Company, United Rentals, Schneider Electric, Unify, Marriott, IBM, and Commvault.

ed baldi

partner/creative producer

Ed has been "behind the scenes" for over 25 years creating and managing theatrical experiences worldwide. His work ranges from theatre and industrials to film and television. In business communications, Ed expertly blends creativity, technical knowledge, and a theatrical sensibility with client-driven business objectives, to inform and motivate audiences of all sizes.

Clients such as The Coca-Cola Company, SAP, and The Ritz-Carlton Hotel Company, have benefited from Ed's rich and diverse history within the industry. This includes years on and off Broadway as a Stage Manager, as well as serving in the art department for feature films and for HBO's Oz and The Sopranos television series.

felicia bettini Ph.D

general manager/COO

Felicia has worked for Fortune 500® corporations, theatrical venues, and academic institutions.  Her background in leadership, coaching, management, psychology, education, and business administration provides the company with a diverse and unique skill set.

At el-j, Felicia works as an advisor and a consultant to both our internal and external partners. She’s always willing to help and often takes on a variety of managerial roles and responsibilities on el-j shows. 

One of her other roles is that of Dr. Bettini. Felicia/Dr. Bettini obtained her Ph.D. in Organizational Leadership from the Chicago School of Professional Psychology, a Master's Degree in Education (Counseling & Development) from Long Island University and a Bachelor's degree in Business & Marketing from Mercy College. She continues to work as an adjunct at the Chicago School of Professional Psychology. 

In her spare time, she has a love for shows of a different kind.  Felicia has won many awards in the ring with her Bearded Collie at dog shows around the country.

terri mctaggart

executive producer

Terri started her career in film production working on television commercials, music videos, and feature films. Her time in the film business laid the foundation for a broad base of production knowledge and technical skills. 

In 1997, Terri earned her first producing credits. Since then, she’s collaborated on numerous projects, producing and supervising large-scale events, dealer shows, press conferences, media parties, outdoor festivals, and national product tours. Terri has successfully executed all kinds of crazy ideas. 

Her projects over the years have been varied, and include some of the most memorable automotive press event stunts and "reveals" in the business. For instance, she produced the world premieres of two generation Corvettes, “drove” a Jeep Grand Cherokee up the side of 2 Penn Plaza in NYC, and dropped a Jeep Commander from a helicopter under parachute in front of a live audience.

tara mccormick

project manager

With over 12 years of experience in corporate events and media production, Tara has managed and coordinated a wide variety of projects across a broad spectrum. From large-scale automotive product launches and press events to hospitality and beverage companies, Tara has helped navigate and manage transportation, logistics, and on-site coordination.

She has also brought her organizational-management talents to projects around the world, working with clients like Coca-Cola, Marriott, Ritz-Carlton, Mini Cooper, Chrysler, General Motors, and more.

peter pouridas

graphic artist

In a career spanning more than 20 years, Peter has been continuously engaged in trends that span design, innovation, and technology. After attending New York’s School of Visual Arts, he became a pioneer in the field of computer graphics. Bringing to life a wide variety of projects for high-profile corporate clients—including IBM, BMW, Canon, GE, Sony, and Calvin Klein—is his abiding passion. 

Peter’s design expertise includes branding, environmental design, multiscreen panoramic video projections, digital media, and all manner of print. He inaugurated the IBM developer Works Live! and, in 2014, designed and edited a book, An Unusual Journey, for the Miami-based artist Erni Vales. 

Recent collaborations with el-j productions have produced exciting events for Ritz-Carlton, Coca-Cola, United Rentals, Siemens, Unify, and Schneider Electric. 

winnie edmiston

administrative coordinator

After working for 30 years as a service-assurance leader at FedEx—where she corralled couriers, managers, and packages (lots of them)—Winnie decided to shift gears and join the el-j team.

Today she’s our dedicated administrative coordinator, ensuring that communications flow between our multiple locations, producers, and coordinators. Winnie keeps the all-important paperwork side of the business organized and running smoothly.

maya wildberger

design associate

Maya studied design and production at the Baltimore School for the Arts, finishing her BFA at SUNY Purchase. After graduation, Maya began working in the New York area as a designer, draftsman, and model builder. She eventually relocated to Las Vegas, where she found work as a scenic artist and stagehand with IATSE Local 720.

In 2004, Maya returned to the East Coast to teach scene-painting at Vassar College. While there, she discovered a love of teaching, which inspired her to pursue a master's degree from Towson University. After that, she taught eighth-grade mathematics in Baltimore for a number of years. 

Although teaching in a Baltimore city public school is, in its own way, a daily "live event," Maya missed the energy and excitement of production work. So she traded in her teaching hat and joined the el-j productions team. 

kelli katona

digital marketing associate

Kelli discovered her visual creativity at a young age when she acquired the role of Art Director for school's Stagecraft class. She is a recent business management graduate of Towson University where she focused on marketing, theatre design, and business communications. Kelli has worked with graphic designers in Baltimore to produce works of art for clients including Union Brewery, Under Armour, Red Bull Amaphiko, and The Sandlot. 

Her enthusiasm for both business and design led her to digital marketing and she handles marketing, social media, and interesting topic conversations for el-j. 

Kelli's interests include keeping her hand-eye coordination quick with shooting bow and arrows, keeping her brain sharp by studying color theory, and admiring beauty by tending to her succulent plants. 

jennifer kraska

executive producer

 With 18 years of industry experience, Jennifer brings enthusiasm and strong leadership to any client objective.  She has worked across multiple marketing disciplines including internal branding, event marketing, consumer marketing, video, and design.  

With a degree in Sociology and Communications from Roanoke College, Jennifer started her career in sports broadcasting and was the first-ever female sports television producer hired in the Baltimore market. Then after relocating to New York City, she spent 7 years working her way up the ranks as an agency staffer.  She is now based out of beautiful Fells Point in Baltimore and has been since 2007.