For over a decade,  throughout the tenure of three chairmen and across four continents, el-j has produced some of the most important strategic events that The Coca-Cola Company has ever staged. These innovative events included: World-Wide Marketing Meetings, Strategic Planning Meetings, Investor Relations Meetings and the Annual Meeting of Shareholders. In 2011 el-j produced the 125th Anniversary Celebration Events that culminated with the move of the "Secret Formula" to The World of Coca-Cola, in Atlanta.

“Thank you so much for your role in making our Global Systems Meeting in Monte Carlo a success. Your energy and enthusiasm are always appreciated.”
— Chairman and Chief Executive Officer The Coca-Cola Company