Coca-Cola is in el-j's DNA.  For over fifteen years, through the tenure of four chairmen and across four Continents, el-j has produced some of the most important strategic events that The Coca-Cola Company has ever staged. These innovative events include: The World-Wide Marketing Meetings, Strategic Planning Meetings, Investor Relations Meetings, Annual Shareholders Meetings and the Global System Meetings. In 2011 el-j produced the 125th Anniversary Celebration Events which culminated with the move of the "Secret Formula" to The World of Coca-Cola, in Atlanta.

“Thank you so much for your role in making our Global Systems Meeting in Monte Carlo a success. Your energy and enthusiasm are always appreciated.”
— Muhtar Kent, Chairman and Chief Executive Officer The Coca-Cola Company