United Rentals is the largest equipment rental company in the world. UR’s Marketing team asked el-j to look at their overall approach to meeting and help amplify and enhance the experiences. 
We strengthened message alignment and increased production value at the Annual Managers Meeting.
The Managers’ Recognition Awards event was reinvented as a live sports-television program, complete with celebrity athlete appearances.
We have taken their marketing communication on the road with the Building Futures Tour; a multi-city event presented in an immersive 360’ mobile projection theatre.