el-j was contracted to produce the worldwide launch of renowned fashion designer Carolina Herrera's fragrance, Chic. The first step was to transform a vacant 500-square-foot Village loft was transformed into a posh art gallery for Ms. Herrera's personal collection, which includes works by Warhol & Jean-Michel Basquiat. Overnight, the venue was once again transformed- this time into a meeting space for the North American sales representatives who gathered for Chic's launch.