el-j was contracted to produce the worldwide launch of Carolina Herrera's fragrance, Chic. For the New York City Fashion world event a vacant 500 square foot Village loft was transformed into a posh art gallery for Ms. Herrera's personal collection, including works by Warhol & Basquiat. Overnight, the venue was once again transformed into a meeting space for the North America sales force who gathered to experience Chic from Ms. Herrera herself.