Loyalty Programs

These days, it seems every store you make a purchase from asks for your loyalty card during checkout.  Our friends at Brand Verve provide an interesting view on why these loyalty programs are not actually creating a more loyal customer.  They suggest that companies should invest more time and effort into learning more about their customers and researching the most effective ways to reward them than just another card to add to their keychain.

Worth the read:  Why Loyalty Programs Aren't Working