The Power of Great Partnerships

At el-j productions, we don’t just partner with our AV suppliers, we also partner with our clients. It’s the power of these great partnerships on both sides of the production equation that has proven time after time to be the key to success.  Yes, success for our company and our suppliers.  But, most importantly, success for our clients who recognize that we’re far more than “just another production vendor.”

el-j's specialty is bringing great people together to do great work. We are proud to have an abundance of long-lasting relationships in the industry and with clients including Coca-Cola, Ritz-Carlton and Schneider Electric.

At the start of every project, we do a lot of listening and we ask a lot of questions.  Once we have an understanding of the scope, we handpick the best team and suppliers for that client and that event.  Then, we work hard to make sure that everyone involved with el-j productions has a great experience.  The result?  Flawless, impactful, memorable, meaningful events and partnerships that thrive.

Got Tech Needs?

Attendees are consumers and consumers are more tech-savvy than ever.  They expect to be "wow'd" when walking into a ballroom or go online to watch a global broadcast.  

Many of our clients come to us with brilliant ideas but aren't sure which technology solution is best. And, with technology changing by the minute, it's hard to keep up.  This is where el-j shines.

We know that companies need to tell a wide range of stories to a wide variety of audiences.  Having the right technology in place (and the right team to execute) is mission critical.  Graphics, video, sound, and lighting can work to enhance presentations and audience engagement. We also know that every experience your audience has with your company reflects on your brand, so it needs to be perfect. 

Executive Summit?  Global Broadcast? National Sales Meeting, Award Show or Product Launch?  Whether your audience size is 50 or 50,000, having the right technology and production partner is essential. We are experts at creating and producing strategic, inspired event experiences…and, then executing them with Broadway-like precision.

Got tech needs?  At el-j, we've got you covered.

Relationships with Ritz

el-j is proud to have been working for The Ritz-Carlton since 2006. It was bittersweet to be a part of the soon retired Chevy Chase headquarters. There are many fond memories planning the Sales and Marketing meetings, Key Account Events, and General Managers meetings. We are excited to continue to the next chapters with Marriott’s Global Residences, including The Ritz-Carlton, St. Regis and W. Our team is excited to announce we will be producing the Global Residential Leadership Conference in May.

Meetings: Meeting Missions

Productive meetings can enable businesses to achieve higher objectives when employees and customers want to be "in the now and looking to the future". Any meeting should be previously constructed and prepared to generate maximum results and quality outputs. The results of a meeting should help synchronize the company and enhance the knowledge of the company on an individual level. Here are some tips for dominating the meeting grounds.


The “value of well rehearsed stagecraft”

Anyone who has ever walked onto a stage knows how frightening being in front of an audience can be. The fact that the GOP Candidates were walking out in front of a live studio and broadcast television audience makes the anxiety and stakes understandably that much higher. Which is why, after viewing the awkward entrances at the beginning of the GOP debate Saturday night, one has to ask- what were they thinking and what can we learn?

At the very least it is the immeasurable value of rehearsal time.

Avoiding this kind of mishap is worth every effort and while there are certainly mitigating circumstances that only those present may know and fully understand – one must ask if staging a theatrical “walk-on” was really necessary to the core objective of a political debate?

America will be watching the next presidential debate closely, hopefully, for all the right political reasons. No matter the outcome it is sure to be an “entertaining” election year.


Loyalty Programs

These days, it seems every store you make a purchase from asks for your loyalty card during checkout.  Our friends at Brand Verve provide an interesting view on why these loyalty programs are not actually creating a more loyal customer.  They suggest that companies should invest more time and effort into learning more about their customers and researching the most effective ways to reward them than just another card to add to their keychain.

Worth the read:  Why Loyalty Programs Aren't Working


Live at Le Hive

For the broadcast of Schneider Electric’s live broadcast from Le Hive- a closing video was created to finish out the event. This video highlights the tremendous  amount of work that went in to the broadcast and the incredible team that was behind it all! Please watch and enjoy this short example of what truly was a wonderful event to be a part of!

Hello and Welcome to the el-j productions blog!

Whatever brings you to this page; you’re going to be glad you’ve come!  How do I know? Well, this is going to be the place to learn not only about what is going on with el-j, but to gain many other production and event industry insights, expertise and learn about new industry trends.

For us here at el-j, 2014 was a busy and exciting year.  We were not only able (and lucky) to work with many of our good friends, clients and associates (some of the best in the industry) – but also to meet and form relationships with new clients, vendors and technicians, who will be a part of many exciting upcoming projects.

As for 2015- it is off to a strong start to say the least! January began for us in Paris where we helped to craft a truly groundbreaking global live-streamed broadcast for Schneider Electric. It was a terrific experience, full of consummate professionals, innovative solution oriented designers and technicians, and an unparalleled support staff.

Coming soon- so check back- a short video reel highlighting the broadcast and production!

Of course, it’s impossible for me to think of our visit to Paris, without remembering the tragic events of January 7th and the days that followed.  As with the events of 9/11, I will remember the fear and sadness of the immediate event, but even more than that, I will remember the strength and unity of the French people and indeed the world. They showed that wherever there is terrorism and fear there is also courage, bravery and sacrifice. Je suis Charlie.

There are truly too many promising and exciting projects coming down the pike here at el-j to name. So you’ll just have to come back often and see what’s happening! We will feature many guest blog posts from our friends and associates- so if there is a subject that interests you- please leave a response in the comments!

John Bettini